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Corertex turns discarded jerseys into art: social installation in Viareggio celebrates the Giro d’Italia
On the occasion of the Giro d’Italia passing through Viareggio, the Corertex Consortium collaborated on the creation of an ecosocial art installation, transforming 160 discarded jerseys into a work of art that combines sustainability, inclusion, and sport. 
The installation, named “ForStart,” was conceived by ecosocial artist Luca Gnizio and promoted by the Municipality of Viareggio with the support of MoVer spa. The artwork represents a double pink wave, symbolizing the connection between the city and its characteristic natural elements: wind, light, and waves. The jerseys, provided by Corertex, were painted pink by volunteers and local associations, including Agape, l’Albero Ohana, l’Educante aps, Associazione Italiana Persone Down Sezione Versilia, Fiore di Loto, Crea, and Tiamo.  
“The arrival of the Giro d’Italia in Viareggio is a special moment that celebrates cycling and its values of commitment, determination, and passion,” said Sports Councillor Rodolfo Salemi. “This year, thanks to Luca Gnizio’s work, this celebration is enriched with an even deeper message: that of sustainability and inclusion.” 
The installation was inaugurated in Piazza Mazzini and represents the women’s Giro trophy, in an ideal dialogue with the men’s trophy created by the Cinquini brothers and realized with the contribution of iCare. The structure includes a main parallelepiped measuring 9 meters by 4, 5 meters high, a 3-meter-high celebratory chair, 7 bicycle racks, and the 160 recycled jerseys. 
“Supporting ForStart means believing in a project that perfectly represents the values of sustainability, innovation, and community,” added Roberto Bucciarelli, president of MoVer spa. “As a company, we are proud to have contributed to this initiative, which not only celebrates the Giro d’Italia but also integrates into the urban fabric of Viareggio as a symbol of concrete commitment to the environment and sustainable mobility.” 
“This project demonstrates how creative reuse can become a powerful tool for social communication,” commented Raffaello De Salvo, president of Corertex. “We are proud to have contributed to an initiative that combines art, sport, and sustainability—values that have always guided our work.”
